Social media has undoubtedly become a major platform for marketing; however, research shows that the security industry is a bit of an outlier when it comes to this trend.
despite the seemed importance of digital marketing, in practice, security industry customers still tend to rely on trade publications and shun social media.
Despite these setbacks, the consensus is that social media marketing is likely to pick up speed and its adoption rates in the market will grow. Therefore companies establish a presence on social media to prepare for the future.
Social media marketing has huge potential. Unlike trade shows or magazines which require substantial investment and expenses, even small companies with limited resources can use it to reach big audiences around the world. Another advantage is that since it is digital, it is measurable much more than traditional media. Marketers can quickly gain insight into what really interests customers in far greater detail than magazines or trade shows.
Unlike trade shows or magazines which require substantial investment and expenses, even small companies with limited resources can use it to reach big audiences around the world.
New platforms reach out to specific audiences: new players, like Facebook and Telegram, speak to a young audience. If you are active in in the Middle East, you’ll want to sign up for google+, if you have a very visual product, get an Instagram account. But in all cases, the idea is to share acroos platforms.”
Didarc company presence in the media and social networks
The presence of Didarc company in the media and social networks is trying to work more than just a marketing. The company uses this platform as a tool for communication between the company, partners and costumers It will also allow to connect with the direct contacts collected during trade fairs, Conferences, Events related to Partners and other meetings. You can follow Didarc company in the media and social networks and find Better information about this company activities.